Split-run edition

The cantonment was split into two sections by an irregular ravine, or nullah, running east and west. New Word List Word List. Save This Word! Words nearby split run split pin , split rail , split renal-function test , split ring , split roll , split run , splits , split screen , split-screen technique , split second , split shift.

Gulliver's Travels Jonathan Swift. Split run is an advertising scheduling technique which is usually used to measure and compare the effectiveness of various ads for the same product or the advertiser. This helps the advertiser know which the best ad for that product is or which advertisement yields the best results. The origin of thi9s phrase is Canadian where a Canadian edition of a US magazine had Canadian advertisements but there was no change in the editorial content, i.

Split runs were started off in print media initially, but today it is nearly impossible to measure the effectiveness of different ads only through traditional media. Hence social media is also used for split run testing today, given the wide penetration of social media into our lives today.

This is because the two ads can be considered to be two variables - A and B. In social media testing, analytics can be used to measure how much traffic is brought to your site from each of these variables A and B. Get Word of the Day daily email! Test Your Vocabulary. Test your vocabulary with our question quiz! A daily challenge for crossword fanatics. Need even more definitions?

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