At a minimum, small business owners should include the following elements in an e-newsletter:. Now that you know what to include in an email newsletter, you can create and send one of your own using:.
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Sign in. Get started. Small Business Tips. Manasa Reddigari. What's an email newsletter? To that end, an email newsletter can serve several purposes, including to: Share new or updated products or services Communicate a sale or discount on products or services Communicate upcoming business events Share important business news Request feedback Express appreciation Send greetings Why should small business use email newsletters?
The widespread use of the marketing tool isn't surprising given the numerous benefits it offers small business, including to: Convert casual website visitors into loyal customers or clients Adding links to email newsletters creates the potential for additional revenue opportunities Boost brand awareness Advertise a product, service or sale at a lower cost than printing and distributing traditional newsletters Communicate more information than brief social media dispatches allow Position your business as an authority in your niche through informative, long-form content Speak to your subscribers en masse and at a pre-scheduled time.
You don't have to be online or available when the newsletter goes out What all of these benefits share in common is that they keep your subscribers engaged in your business. How we evaluate and test apps. All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category.
We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
Email newsletter apps are the tools that power the bulk emails you receive from businesses every day. They're a great way to share news, announce new promotions, show off new product features, promote your new blog posts, and curate content for your subscribers.
We focused our testing on apps primarily used to send email newsletters. There are plenty of options out there that provide a full suite of marketing automation features, but these may be intimidating for those solely looking for a way to send out emails en masse.
We've mostly avoided anything too complex and focused on the core aim: being able to get the word out to your customers or clients in a simple and concise manner. MailerLite Web. MailerLite is an email marketing tool that can be as simple or complex as you want it to be. Creating an email newsletter in the editor is simple: choose from dozens of pre-designed content blocks for things like buttons, navigation menus, logos, images, videos, and text.
When you're finished, choose a list, hit send, and you're done. Alternatively, pick out a template that suits your needs if you're in a rush, but keep in mind that templates are only available via the paid plan.
You can even schedule your emails to be delivered at a specific time to subscribers in every timezone. If you run an eCommerce site, you can import your product catalog to add products to your emails easily, and if you're using your newsletter to promote your blog content, you can use its RSS-to-email feature to build and send emails automatically.
Plus, you can create both embeddable subscribe forms and pop-up forms that display after a certain amount of time, after a certain scroll depth, or on exit intent. These more advanced features are available in MailerLite, but they don't get in the way if you don't need them, so it's an ideal solution for a smaller business that simply wants to send out email and not get overwhelmed by the finer details.
Performance reports are particularly useful whatever the size of your company, with stats available on the average open rate, click rate, subscriber growth, and general engagement, so you can learn a lot about how your customers interact with your emails. All these features combined mean that MailerLite is a great one-size-fits-all solution that easily grows with your business. If you connect MailerLite to Zapier , you can do things like add new subscribers to the service via a Google Sheets spreadsheet or automatically subscribe new Facebook Lead Ads leads to your account.
CleverReach Web. Email segmentation is key in reaching the right people with the right content, and CleverReach excels with its extensive segmentation options. You can divide your mailing lists according to the products connected to a user, how often they've read your past mailings or clicked on links, and even their last place of residence.
It's also possible to send emails based on when the user first registered with you, meaning, for example, you could send offers or special emails to your first handful of subscribers. CleverReach's interface isn't the simplest. Right from the start, it adds an extra step to logging in by requiring you to also enter an assigned customer ID alongside your regular login details.
Once in, you need to dig around slightly more than on other services to track down a Create Email button. It's a similar story when editing templates, with many of the features taking an extra step here or there as you go along—although the results are still solid. In CleverReach's favor, it offers comprehensive statistics along with colorful graphs so you can see precisely how well your targeted campaigns are performing. Just don't expect it to be the easiest—there's a learning curve and not everything seems as intuitive as it does elsewhere.
Note: CleverReach is currently beta testing a new email newsletter editor that's simpler and easier to use than the standard email editor.
Connect CleverReach with Zapier , and you can automatically create subscribers in CleverReach whenever trigger events happen in the other apps you use most. Here are just a couple of examples. Sendinblue Web. Timing is everything when it comes to email marketing, and Sendinblue handles this with razor-sharp focus.
Most services allow you to schedule your emails, but few make it quite as simple as Sendinblue, thanks to an easy-to-use interface that allows you to plan even months in advance. It also updates to your time zone, whereas other email newsletter apps stick with a time that might not make much sense to you.
Upgrade to a premium plan, and Sendinblue will figure out the best time of day for reaching out to your specific audience. It's based on each individual recipient's past behaviors, looking back on when they were most likely to open your previous emails. That takes out a lot of the potential guesswork and testing involved in timing your campaigns.
Sendinblue offers a standard selection of templates that are easily tweaked via a drag-and-drop interface. The rest of Sendinblue's interface is a little more clinical than others on this list, but once you get used to its more text-heavy ways, it offers what you need. Connect Sendinblue with Zapier , and you can automatically create Sendinblue subscribers from your other apps.
Mailchimp Web. Mailchimp prides itself on being an all-in-one marketing platform for small businesses. That can sound intimidating if you simply want a good way of formulating email newsletters. But because it started out as an email newsletter service, it offers a lot of simple functionality for when you're starting out—along with the opportunity to upscale your campaigns as your business develops.
Its templates are more blank canvas than some other apps' polished choices, but that gives you a lot of flexibility. The drag-and-drop interface is reminiscent of website builder Wix, so if your website is built on Wix, this might be a good fit.
Segmentation options are easy to manage, but expect to upgrade to a premium plan if you want in-depth statistical analysis and performance reports. Overall, Mailchimp is intuitive and welcoming.
Being able to sign up for free means it's easy to dive in without missing out, and you'll appreciate how it grows alongside your business. And Mailchimp's Zapier integration allows you to extend its value even further, automatically adding your leads to Mailchimp and sharing contacts across contact databases. ConvertKit Web. Take automation, for example.
You can easily see if anything is missing from your welcome sequence to ensure the highest conversions possible. With tags and segmentation, you can provide highly personalized and relevant content to every subscriber on your email list, leading to higher open rates and sales. Our visual analytic dashboard presents all the information you need in a digestible format, so you can understand and use your analytics to increase clicks and conversion rates.
In the past, creators relied on multiple tools to manage their newsletters and sell products. However, ConvertKit is working on an ecommerce integration! You can join the waitlist for ConvertKit Commerce to get first access. ConvertKit has a free plan for those with lists up to 1, subscribers. Mailchimp is well-known by creators and is often one of the first newsletter tools small businesses dip their toes into after discovering the power of email marketing.
Mailchimp offers a library of templates and a drag-and-drop builder to help you easily customize your email newsletter design. As a popular newsletter tool, Mailchimp has built an extensive list of app integrations over to make it easy for you to connect your Mailchimp account with any pre-existing software you may already use.
Segments can help you send personalized newsletter content that your audience is more likely to open. As a beginner, you might find the pre-built segments useful until you can handle building your own email segments. You can build your own segments through tagging. Mailchimp will also charge you based on the number of signups you have, instead of the number of emails your list contains.
If you have a subscriber who signs up for two of your lead magnets, they will appear as two sign-ups, inflating the price of your plan. Mailchimp has a basic free plan up to 2, subscribers. Mailerlite provides beginners with the tools they need to quickly design newsletters, grow, and segment their list. With hundreds of templates at your fingertips including survey templates , it's easy to find something suitable for your newsletters.
Mailerlite connects to many ecommerce platforms. You can view exactly what your subscribers have purchased within your Mailerlite dashboard, which helps you develop segmented email campaigns. It might be harder to use if you already have an established business with tools you use. Flodesk is a basic email marketing tool that offers list segmentation, tagging, and the ability to design highly attractive email newsletters without needing any design experience or coding.
You can keep your costs in check no matter how large your list grows. Flodesk does not offer a free plan but does have a free trial. Aweber has a strong focus on automation, which is ideal for those struggling to find the time to give their email lists the attention it deserves. With their mobile app, you can manage your email marketing on-the-go and access pre-built reports that are easy to understand and display your data in a meaningful way.
ActiveCampaign is a highly robust software for businesses who want total control over their email marketing. With ActiveCampaign, you can dig deep into your email marketing through tools to help your customer relationship management. ActiveCampaign gives you the ability to send highly personalized emails through segmentation and dynamic content. The learning curve is steep for ActiveCampaign and the interface can be challenging for new email marketers to grasp.
However, ActiveCampaign will offer free one-on-one training if you have the time and need assistance getting started. ActiveCampaign currently has four plans you can choose from. GetResponse is an all-in-one marketing software geared towards creators who frequently use sales funnels and want software with webinar capability.
For creators who want the ability to quickly create sales funnels with webinars and landing pages, GetResponse is a newsletter tool with the capability to do just that. Everything you need to build out quick funnels is available to you.
Course creators, in particular, will benefit from the ability to create webinars and sales funnels. Webinars are also capped at attendees on the plus plan and have a strict limit of attendees on their max plan.
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